#Mac vs pc commercials mac#

The main message throughout all of the commercials is that MAC is a better computer and overall a nicer guy. They took all of PCвЂ™s many weaknesses from its constant viruses to its inability to give its users any creative control, and showed the audience that MAC doesnвЂ™t have any of those issues. PC users knew of all the different malfunctions their computers suffer, and Apple wanted to make the public aware of these problems in a way that could make MACвЂ™s look superior. It wasnвЂ™t until Apple saw a survey on the American Consumer Satisfaction Index and realized that Macs were constantly rated higher than PCs in customer satisfaction. PCвЂ™s still dominated the market and Apple was struggling to convince consumers that their product was better.

Prior to the campaign, AppleвЂ™s sales seemed to be slowly decreasing. In each commercial вЂњMacвЂќ and вЂњPCвЂќ have conversations which unless end up with вЂњPCвЂќ embarrassing himself and showing all the reasons why вЂњMacвЂќ is a better computer. вЂњPCвЂќ comes across as a much older male who is uptight and all he cares about is work and not creativity. вЂњMacвЂќ represents a young fun guy who always does the вЂњright thingвЂќ. Actor Justin Long bears a resemblance to Steve Jobs while John Hodgman was dressed to look like Bill Gates. Each actor was made to look like the computers they represent along with their creators. These 66 commercials included вЂњMacвЂќ played by actor Justin Long and вЂњPCвЂќ played by John Hodgman. After 4 years the campaign included 66 advertisements trying to convince the public to вЂGet- A- MacвЂ™. In the first year the campaign produced 19 ads. This campaign was created the advertising agency TBWA/Chiat/Day. On May 2nd 2006 Apple Launched their first Get- A Mac (GAM) commercial.

Mac vs pc commercials